It was really important to us that we had this recognised officially by a comprehensive, third-party certification program considered the global gold standard for quality control in sports nutrition products.
The problem is that most of the foods that contain these additives are often low-quality sources of food, meaning that the individual is undernourished, but overfed on energy. This eventually leads to poor body composition and obesity, which in themselves are precursors to pretty much every disease we know about.
Chicory root comes from a plant with bright blue flowers that belongs to the dandelion family. Chicory has been used for centuries in cooking and traditional medicine. You’ll commonly find it used to make a coffee alternative, as it has a similar taste and colour. So why do we use it in our Roam bars?